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WINTER CONTINUITY LOOKS PROMISING

Strawberries

English fruit still going strong

Both English and Dutch fruit grown under glass is available albeit in decreasing quantities and will provide unbroken continuity until December.

Fruit is still of an excellent quality and provides good value for the consumer.

Latest is news that we would expect to see the Mediterranean enter the arena from late November with fruit sourced from Israel and Egypt.

Emphasis will now start to switch to English glasshouse fruit which is looking superb and the forecast is to build to reasonable quantities by the third week of the month. This will be closely followed by Dutch which will ensure continuity for our programmes.

Raspberries

Brilliant results!

The Spanish season is now in full swing. The results that are being achieved with the new variety Brilliance which gives earlier fruit, for which we have exclusive distribution and is more than fulfilling its promise. We can look forward to proving solid programmes right through until May.

Blackberries

Mexican arrival imminent

This month sees the conclusion of the Dutch glasshouse crop, as the well respected Mexican Tupi takes over at the end of November.

The reputation that this variety has built up will go a long way to ensuring that the sales momentum for blackberries, now as a major part of the retail berry fruit offer, is maintained.

Blueberries

Back on stream

Improved weather conditions have brought the Argentinean season back into focus and there will now be good volumes of fruit coming forward until the end of December, creating excellent promotional opportunities.

Subsequent continuity will be maintained with Chile starting to arrive about a fortnight before Christmas.

Red Currants

Be prepared

With the festive season coming closer we can assure our specialist patisserie customers that we can fulfil any additional requirements from Holland. Held under controlled atmosphere storage it is excellent quality as well as being readily available.

Rhubarb

Dutch treat

Holland continues to be the key source for forced rhubarb with the ability to meet increase programmes as consumer demand traditionally rises as temperatures drop. Volumes can be maintained until the arrival of our own crop from the famous Yorkshire Triangle towards mid December provided there are enough cold units during the now critical dormancy period.

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